Why You Should Hire a Marketing Agency

Someone once likened building your marketing team internally versus hiring an outside marketing agency to cooking with what’s in your fridge versus going to the farmer’s market.

Using internal employees has so many benefits. They are dependable, trustworthy, and efficient. They know your brand standards inside and out. They understand the culture and what is acceptable versus what might be out of bounds. And in these respects, it’s easy to think this is the most expedient and economical route.

But external expertise truly is like visiting a farmers’ market. You discover fresh, unexpected ingredients that might elevate your meal preparation to levels you hadn’t imagined! There’s also the likely potential that outside perspective can identify and elevate in-house assets that might’ve otherwise gone overlooked as part of the status quo.

In my own experience, there were three primary reasons I sought a strong marketing agency partner, and I have to say, with the right partner, the results were “chef’s kiss”!

• Capability

• Scale

• Creativity