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Slow Down to Speed Up: The Counterintuitive Secret to Performance

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“Recovering Channel Chief” Doug is the General Manager at RVLVR and a Go-To-Market Executive with a diverse background in sales, partners, and marketing. Doug is consistently recognized for breakthrough thinking, actions, and results.

Author Doug Erickson | General Manager at RVLVR

Published July 22, 2025

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Slow Down to Speed Up: The Counterintuitive Secret to Performance

In a world obsessed with hustle, urgency, and fast results, the idea of slowing down can feel like heresy—especially in business. Yet the most effective leaders and high-performing teams often embrace a counterintuitive truth: you have to slow down to speed up.

This isn’t just a catchy phrase; it’s a powerful mindset shift that transforms reactive work into strategic momentum. Let’s explore how applying it can supercharge your leadership and team performance.

The trap of perpetual motion

A business man running in a hamster wheel

We’ve all seen it—the urgent gets in the way of the important—teams bouncing from task to task, inboxes overflowing, back-to-back meetings. Everyone’s busy, but results don’t scale.

Why?

Because motion isn’t progress. When you prioritize speed over clarity, you create environments where:

  • Decisions are rushed and need to be revisited
  • Team members burn out from constant urgency
  • Strategy takes a backseat to short-term firefighting
  • Communication gets fragmented, leading to rework

This is the hamster wheel effect. Everyone is moving quickly, but no one is making progress.

What it means to “slow down”

Slowing down doesn’t mean working less or settling for less ambition. It means creating intentional space for what matters—alignment, clarity, and quality. 

Here's how it looks in practice:

  • Pausing to clarify priorities instead of chasing every shiny object
  • Asking deeper questions before launching into solutions
  • Investing time in culture, rather than pushing the team to perform instantly
  • Building processes and playbooks that save hours down the line
  • Taking time for team reflection to catch misalignment early

These aren’t delays—they’re multipliers. Each pause becomes a launchpad.

Speed comes from clarity, not chaos

Two light bulbs: One not lit with a tangled wire next to a lit up bulb with a straight wire

The most efficient teams are the ones that are aligned. They move fast because they don’t need to second-guess the goal or the method. They’ve slowed down to get on the same page, so when it’s time to act, they do so with full force and minimal friction.

Here’s the truth: speed without direction is wasted energy. By slowing down to gain clarity, you reduce the noise and empower your team to act with confidence.

How RVLVR puts this into practice

  • We host regular strategy reviews. We create checkpoints where the team can zoom out and evaluate the bigger picture.
  • We encourage thoughtful decision-making. We ask ourselves and our clients, “Why are we doing this?” before launching into how.
  • We protect deep work time. Speed thrives on focus. So, we limit constant context-switching and set boundaries around reactive work.

I try to model these practices myself—try. I often pause to reflect, ask questions, and prioritize wisely. I signal to the team that intentionality is not a weakness—it’s a strength.

Speed is a result, not a goal

When you take time to think, align, and plan, execution becomes easier—and faster. That’s the heart of “slow down to speed up.” It’s not about resisting urgency; it’s about reclaiming control over it.

So the next time your team feels the pressure to move faster, ask, “Do we need more motion or more clarity?” Often, the most strategic move is to pause, breathe, and realign. That’s how real momentum begins.

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